Research

This paper investigates how low-income consumers plan and manage their credit card spending and debt. We find that the poor are debt avert, and contrary to the traditional economic model, they use fewer installments to pay for their purchases. Co-Authors: Diogo Hildebrand (Baruch College) and Manuela Dantas (California State University). Status: studies completed, manuscript in progress. To be submitted to the Journal of Consumer Psychology (ABS4*), July 2023.

This paper investigates whether credit cards can be a tool to diminish financial constraints and promote inclusion. We analyze consumption patterns, installments and revolving credit usage, and payment behavior to see how these behaviors affect financial well-being. Co-Author: Danny Claro- Insper, and Nancy Wong, Wisconsin University. Status: ongoing study – variable transformation to run models and experiments. To be submitted to the Journal of the Academy of Marketing Science, (ABS4*), September 2023.

This paper investigates how brands can engage with consumers via advanced technology (e.g., chatbots, AI) that positively affects consumer well-being. Co-Authors: Ricardo Limongi (UFG). Status: literature review.

Academic service

  • Reviewer for the European Journal of Marketing EJM – 2021 - current
  • Reviewer for AMA (American Marketing Association) Conference - 2021.
  • Reviewer for ENANPAD – National Association of Research Conference – 2020 - current.
  • Reviewer for journals – RAE – Business Administration Journal - 2019- current.
  • Reviewer for CLAV – Latin American Conference on Retails - 2014 – current.

Conference presentations and research seminars

  • Abrantes Braga. Trecenti, Claro e Wong - Credit Card as an Inclusion Instrument of Low-Income Consumers, ACR 2023.
  • Abrantes Braga. Claro e Wong - How Does Credit Card Promote Inclusion of Low-Income Consumers? AMA 2023.
  • Abrantes Braga e Claro - Well-being of Low-income Consumers and Credit Card Use Conference ENANPAD 2022
  • Abrantes Braga e Claro - The bright and dark side of credit card usage by low-income consumers. AMA (American Marketing Association) Summer 2021.
  • Barros, Abrantes Braga, Chammas e Costa – Give a Little Help for my Business: How a ‘Vulnerability Appeal’ Fosters Consumers’ Prosocial Behavior Towards For-Profit Companies – ACR (Association of Consumer Research) Conference, 2021.
  • Barros, Abrantes Braga, Chammas - Give a Little Help for my Business: How a ‘Vulnerability Appeal’ Fosters Consumers’ Prosocial Behavior Towards For-Profit Companies – EMA Conference, 2021.
  • Barros e Abrantes Braga - Give-a-Little-Help for a Business: Consumers’ Prosocial Behavior towards For-Profit Companies – Conference ENANPAD 2020
  • Barros, Lucia, Abrantes Braga, Farah Diba - ‘Give-a-Little-Help for a Business’: Consumers’ Prosocial Behavior towards For-Profit Companies - Conference EMA -2021
  • Braga, F. D. M. A. A.; Isabella, G.; Mazzon, J. A. Do Digital Wallets as a Payment Method Influence Consumer in Their Buying Behavior? 2013. (Conference – ENANPAD, Brazil).
  • Braga, F. D. M. A. A.; Ramos, H.; Isabella, G. Digital Payment Mode: the Brazilian Reality - Meios de Pagamento Digitais: a realidade brasileira. Um estudo de Segmentação Ambiental. 2013. (Conference – SEMEAD, Brazil).
  • Do Digital Wallets as a Payment Method Influence Consumer in Their Buying Behavior? 2013. ENANPAD – Conference on Post Graduation Administration Scientific Research, Brazil. http://www.anpad.org.br/~anpad/eventos.php?cod_evento=1
  • Digital Payment Mode: the Brazilian Reality - Meios de Pagamento Digitais: a Realidade Brasileira: um estudo de Segmentação Ambiental. 2013. SEMEAD – University of Sao Paulo Conference on Administration. Brazil.
  • Latim America Conference on Retail - CONGRESSO DE VAREJO DA AMÉRICA LATINA – CLAV – Paper reviewer 2014, 2015 and 2016.
  • An investigation into behavior and customer lifetime value of members of the Wildowl & Wetlands Trusts in order to consider the implications of a shift from a ‘benefit led to a cause led’ approach to membership marketing. 2001 – MBA dissertation, Bath.