References

Danny Claro -– (co-author), professor of marketing at Insper Sao Paulo – Dannypc@insper.edu.br.

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Diogo Hildebrand – (co-author), Assistant professor of marketing at Zicklin School of Business – Baruch College – NYC - Diogo.Hildebrand@baruch.cuny.edu

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Agnes Nair – (Committee Chair and former supervisor) Professor and Chair of Marketing, School of Economics, Finance and Management at University of Bristol - agnes.nairn@bristol.ac.uk

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Vinicius Picanço Rodrigues (former colleague at Insper) - Assistant Professor in Engineering Management - vinicius.picanco-rodrigues@strath.ac.uk; phone: +55 (11) 96476 7654.

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Tania Veludo-de-Oliveira (Committee Chair and former supervisor), Professor, Marketing, FGV – EAESP (BR). E-mail: tania.veludo@fgv.br; phone: +55 (11) 96284 7987.

Note: business-related references upon request.