Featured Work

Barros, L. Abrantes-Braga, F.D.M.A., Chammas, C. and Cazarredo, M. When and Why Are Consumers Willing to Help For-Profit Firms in Distress? The Corporate Vulnerability Appeal: Conditions that Drive Its Effectiveness, 2023, Journal of Advertising Research.

Abrantes-Braga, F.D.M.A. and Veludo-de-Oliveira, T. (2020), “Help me, I can’t afford it! Antecedents and consequence of risky indebtedness behaviour”, European Journal of Marketing, Vol. 54 No. 9, pp. 2223-2244. Link

Abrantes-Braga, Farah Diba, and Tania Veludo-de-Oliveira, (2019) “Development and validation of financial well-being related scales”, International Journal of Bank Marketing, 37(4), 1025-1040. Link.

Research Grants and Fellowships

  • Transformative Consumer Research – ACR Grant 2022 (U$ 1,500) - project title: Credit Card as a Tool of Inclusion of the Low-Income.
  • FAPESP Grant (Sao Paulo Research Support Foundation Agency) – 2022 (U$ 12,200) - project title: Credit Card as a Tool of Inclusion of the Low-Income.
  • Research Grant CAPES PDSE scholarship – Doctoral Stage 2016/1027 (US$ 6,100).
  • Ph.D. Scholarship CAPES 2016-2017 (approx. US$ 13,000).
  • Research Grant – CNPq/FGV-EAESP 2017 (US$ 2,000).
  • Chevening Scholarship for MBAs (a United Kingdom Government Grant) 2000-2001 - (approx. US$ 33,500).